2009-08-13T14:38:00.000-07:00

An Authority Link Wheel

This is one of the most imaginative ways of using web 2.0 web sites. Here is the idea: 6 independent web 2.0 sites, all with elevated Page Rank Values, include a back link to your web site. And each of the "spokes" adds a backlink to it's neighbor - creating the wheel. The "hub" is any page on your website.

The power comes with from a extremely focused group of web sites, with high Page Ranks, all focusing on your site. The purpose is to focus an extensive amount of authority on one keyword phrase at a time - to push that phrase up in the search engines.

Adding Content

On every one of the 6 sites on the outside wheel we add content (preferably unique articles) optimized around one theme - a unique keyword phrase.

Let's say your main site is about pet supplies. And on one of the pages on your site you talk about pet grooming. What we would do is to write 6 articles dealing with "pet grooming". These could be 6 totally different articles on pet grooming or one article "spun" 6 times so that it is effectively unique content. Within each of the 6 articles we would add two links. One to our "pet grooming" page on our web site and one to the next spoke

Promoting Your Wheel

Next, we want to aggressively promote the wheel so it is picked up by the search engines.

1. Create Social Bookmarking backlinks for each spoke and your hub page.
2. On each of the web 2.0 sites, capture the RSS feed. Then submit the feed to multiple RSS directories.
3. Ping the RSS feeds
4. If you are given a sub domain on the web 2.0 properties, submit it to a number of directories

The Ability To Expand

The simple 6 spoke Link Wheel can be very formidable on its own. But you can make it even more powerful. Let's say that next month you want to add on to your hub. What you can do is build another wheel, but this time we change the hub and use Squidoo as the focal point - creating more authority for that page - and in turn passing more authority back to your web site. You can keep adding as you wish - using Vox.com as the hub next month, etc. There are no limitations.

Having A Link Wheel Created For You

This is something that you can certainly do on your own, but if you prefer to outsource the creation of your Link Wheel then please visit our Link Building Service and check out the section on Link Wheels.

Building A Link Wheel